What Is The 5B
We have made a promise to our fans that we will bring you the most comfortable apparel in our market. We have lived up to this promise so far. The 5B is a lifestyle. We represent the things in life that make the world go round. Bacon, babes, booze, bullets and beards. We are men and women with a similar belief structure. We believe in American Patriotism as well as being the place where the cool kids can hang out. We do not apologize, we are in-your-face, we are not fluffy and do not pull punches. We create hilarious and viral content geared towards patriots of any kind. We specialize in military humor and babes... lots of babes. 5B is a snapshot of the fun times in life we all wish we could have 24/7. We consider ourselves the "Wish You Were Here" guys, except not expensive and we don't cater to idiots that claim to be something they're not. We are what you see. In your face, raw, and real. We say "Embrace The Bravo" on an hourly basis. .
"Embrace The Bravo" - ETB is the slogan for 5B in a very realistic standpoint. 5B originally meant bullets, bacon, beards, babes, and booze. Now the "Embrace The Bravo" movement has become so much more. We want to see you be your own bravo. Embrace what is BADASS about yourself. Bravo can be brotherhood, badassery, etc. You choose the lifestyle, you make it what you want.